While Parenti Law touts their leanly staffed firm with words like “quick”, “efficient”, and “cost-effective”, we learned those benefits are a result of their truly unique, underlying qualities — to include a cultivated set of skills, breadth of experience, teamwork (within and with other firms) and an unmatched strategic, creative approach. Those are the characteristics on which we focused in defining their brand. As well (given their lean team), in our implementation, we were conscious of providing an easy to use “kit” for their marketing tools — for ongoing updates, posts, proposals and briefs.